An adviser spends far longer explaining options to clients who share his background and hobbies, and gives others shorter, more standardised advice. What is the MOST significant concern?
Affinity bias (favouring people similar to oneself) can lead to some clients receiving less thorough advice. The Code of Ethics 2019 value of fairness requires professional objectivity and proper diagnosis of each client's needs, and Standards 2 and 5 require best interests advice for each client; s961B of the Corporations Act 2001 (compilation 19 Sep 2026) applies to every client equally. ASIC's curriculum asks candidates to analyse how biases influence advice.
Bias can show up in effort and attention, not only in product choice.
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